Nissan recently launched the production of the new Maxima model that is targeted to revive struggling sales of its flagship sedan. Nissan executives emphasized that a more aggressive exterior and interior design with sportier handling can be expected from the new model. Under the hood, the new Maxima will deliver 300 horsepower and is capable of averaging 30 miles per gallon. Pierre Loing, the vice president for product strategy and planning for Nissan North America, said: “The segment is very volatile, and when you bring a very strong product it grows because those cars manage to catch customers from other segments… And for us, there is some cross-shopping on entry luxury. Which when you’re a non-luxury brand you have to cherish that position.” If you would like to read the full article please click on the link below:
http://abcnews.go.com/US/wireStory/nissan-launches-production-redesigned-maxima-sedan-30474954
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