Nissan has recently launched its eighth-generation Maxima, which was redesigned for 2016 – the racier exterior styling, with a floating roof and beltline, an enlarged front grill and a fastback rear design. Nissan claims that the new Maxima will re-emphasize the “4-door sports car” – the car is now 79 pounds lighter and sits on a more rigid chassis. Pierre Loing, Nissan North America product planning Chief, said: “This is where we will be different. The large segment has been an aging demographic, and sales are falling for the segment as a whole. We see the look and performance of the Maxima as a way to appeal to younger customers who want a larger sedan.” If you would like to read the full article please click on the link below: http://www.autonews.com/article/20150604/OEM04/150609924/nissan-banks-on-racier-maxima-to-draw-younger-buyers
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