Category Archives: General

The New Sales Chief Of Nissan USA Changes Ad Campaign Approach

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The latest news from Nissan is that they are looking at a new advertising strategy with the aim of acquiring a unique Brand Image for Nissan in the future. The new marketing campaign will be launched in May of this year. The advertising will start at the tier 2 dealer followed by a National Brand advertising campaign.

Could this new and ambitious marketing campaign, due in May, be the harbinger of brighter days ahead for Nissan in the American auto market? Christian Meunier, Nissan’s new head of sales in the U.S, certainly seems to think so. Immediately after being appointed head of sales in January, Meunier met with Nissan’s advertising agencies and made it very clear to them that he was very unhappy with the existing advertising strategy of Nissan.

He felt that despite the large amount of money spent on advertising, the brand image of Nissan was too vague in the American market. He asked the advertising agencies to devise a new strategy to establish a unique and a positive brand image for Nissan. After a few disagreements, the advertising agencies came up with a plan that satisfied Meunier.

Given the fact that Nissan has announced that it seeks to improve its share in the American Market from 7.4 percent to 10 percent, the news of Nissan’s fresh approach to marketing and building a unique brand image is very exciting. A successful brand image is purpose of every advertising campaign in the auto industry and the strategy to establish an excellent brand image is a long and a laborious one. Keep your eyes out as this new strategy takes effect.

Visit Cardinale Nissan to let the cars do the advertising for themselves.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

Nissan Quest Tech Features

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The Nissan Quest minivan was launched in 1992 and has continued to remain relevant in the American market for twenty three years now.  The fourth generation, launched in 2010, is the current version of the Quest. The manufacturer of this minivan is Nissan Motor Company Ltd, a Japanese automobile manufacturer based at Yokohama, Japan.

Over the last twenty years the automobile industry has witnessed the stunning growth of digital technology in automobiles. Automobiles today are more like personal computers with the number of sensors and intelligent electronic systems that are present in an automobile. This article describes a few important technological features of the Nissan Quest.

The Nissan Quest has four trim options, namely S, SV, SL and Platinum.

The most important tech feature of the Nissan Quest is the Around View Monitor. This technology is available only in the Platinum trim option. With the help of cameras, this feature provides a view of all four sides of the van to the driver while reversing.

The Advanced Climate Control System is also available only in the Platinum version. It automatically adjusts the temperature inside the cabin after using data from sensors to keep the interior of the vehicle at optimum temperature at all times.

When it comes to entertainment, the features provided are numerous, at least in the SV, SL and Platinum trim options.  A few of these entertainment features are as follows:

  • Sirius XM Satellite Radio with a 3 month subscription is available in the SV, SL and the Platinum versions.
  • A simple Audio system for the S trim option.
  • A Premium Audio system with a 5.0” color display is provided for the SV and SL trim options.
  • A Bose Audio system with 13 speakers is provided for the Platinum Version and is optional for the SL version.

To explore the Quest for yourself and discover why it has been a perennial favorite for over two decades, come to Cardinale Nissan and test drive one of these great vehicles for yourself.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

Nissan Quest Interior Features

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The Nissan Quest is a minivan manufactured by Nissan Motor Company Ltd, a Japanese automobile manufacturer, for the American market. Originally introduced in 1992, the fourth generation of this vehicle was launched in 2010.

The Quest holds an edge over the competition due to its luxuriously appointed and comfortable interior. Drivers and passengers alike have found the vehicle to be surprisingly luxurious and enjoyable on even the longest of rides.

The Nissan Quest is available in four trim options, namely S, SV, SL and Platinum.

The S and the SV trim options come equipped with a 6 way manual driver’s seat with center armrest while the SL and the Platinum trim options come equipped with an 8 way power driver’s seat with center armrest.

The SV version can choose to change to an 8 way power driver’s seat. The 4 way power front passenger’s seat is available only in the Platinum trim option. The front seat heating facility is available in the SL and Platinum versions and is optional in the SV version.

The most valuable feature of the seating arrangement in all the Nissan Quest trim options is the ability of the second row of seats and the third row of seats to fold completely flat. The result is an increase in the space that can be used to store extra cargo.

More details about the interiors of the Nissan Quest can be obtained by contacting Cardinale Nissan, or come into the dealership and speak with a member of our sales staff today to see how the Quest may be the most competitive vehicle that you can get when it comes to interior features, comfort and style.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

The Rogue is Versatile and Filled with Space!

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The Nissan Rogue is one of the most versatile and fuel efficient crossovers on the market today. With a combination of good looks and competitive features, it is a vehicle that simply makes sense. One of its strongest features however, is the shockingly spacious amount of cargo room that you will find within the vehicle.

Seating capacity and cargo space:

The standard seating is comfortable enough for 5 adults and the family package allows room for 2 more people as well. The interior volume excluding the moon roof in cubic feet is 105.8 which is larger than many of its competitors. The passenger volume in the family package is 126.5 cubic feet. The combined cargo capacity in the 2nd row and 3rd row is 9.4 cubic feet, large enough to fit the family luggage. When all the seats are folded down, the room available is 70cu.ft.

Versatility: The Rogue looks as tough as it is graceful. Starting from its design to its utility, all the aspects are versatile. The engine is powerful enough to satiate your hunger for speed while it is fuel efficient with a high mileage at the same time. The Rogue is an ideal buy for the lone adventurer or a family man.

To know more about the car, visit Cardinale Nissan in Seaside and see the Rogue in person for yourself.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

 

Safety Features in the 2016 Nissan Rogue

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The 2016 Nissan Rogue is available in three versions the starting S, the mid variant SV and the premium SL. All three variants boast of the same mileage of 33mpg on the highway and 26 mpg within city limits.

The key features of the Rogue S are the Eco mode, Rear View monitor, LED Daytime Running lights, Registered Drive and Hide Cargo system and Advanced Drive Assist.

The SV Rogue includes all the features of the S plus an intelligent key, 6 way driver’s seat, automatic temperature control and 17” alloy wheels.

The Premium SL model includes all the key features of the SV plus 18” Alloy wheels, an inbuilt navigation system, luxury leather seats and registered around view monitor.

Safety: The safety features of the Rogue include:

  1. Advanced air bags: The air bags are dual staged with a seat belt sensor and an occupant classification sensor. The inflation rate of the air bags is dependent on two factors which are the impact severity and the usage of seat belt.
  2. LATCH: A novel child security feature of the Rogue is LATCH (Lower Anchors and Tethers for Children) which locks the child in place without a seat belt or a clip.
  3. Brake Assist (BA), ABS and EBD (Electronic Brake force Distribution): ABS offers the standard secure braking system while the EBD offers smart momentum arrest considering the weight of the car and the number of passengers. BA on the other hand gauges the response time and applies more force if needed.
  4. Other features include Traction control and Vehicle Dynamic control.

Visit Cardinale Nissan for more details on the advanced safety technologies found in the 2016 Nissan Rogue.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

Performance Specs of the 2016 Rogue

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Rated as the best in class Small sports Utility Vehicle, the all-wheel drive Nissan Rogue has a regular unleaded I-4, 2.5 L engine.

Performance Specs:

  1. Engine: The 16 valve, 4 cylinder engine outshines among other cars when it comes to climbing and weaving in traffic. The car is efficient and innovative. The 2.5L engine is powered by 170 horsepower and 175 lb-ft torque.
  2. AWD: The All- Wheel Drive (AWD) stands apart from regular 4-wheel drive. The AWD intelligently differentiates between cornering and cruising, off road and on road. The car responds accordingly by putting in maximum performance when needed and holding back when necessary.
  3. Xtronic CVT: Isn’t it frustrating when you don’t achieve the speed while driving an automatic? The Continuously Variable Transmission ensures that the variable gear ratios are maintained at all times giving you the maximum speed every time you hit the gas pedal.
  4. Hill descent and Hill climb on AWD: The hill assist option prevents the car from rolling backwards during steep ascents. Climb is maintained by automatic control over the brakes by giving the driver time to manually shift from the brake pedal to gas. On the other hand while driving downhill, if the brake pedal isn’t sufficient, the descent control regulates the climb down speed.
  5. Eco mode: This mode enables fuel efficient driving to maximize potential fuel economy.
  6. Other performance features of the 2016 Rogue include Active engine braking , active ride control and trace control

For more information visit Cardinale Nissan to see the performance features of the 2016 Rogue for yourself.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

The Denki Cube May be the Future

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‘Denki’ is Japanese for ‘electric’. So we can make the connection that the Denki Cube concept car is an electric version modeled along the lines of the already existing model from Nissan, the Cube. The vehicle is boxy, like the Cube, yet quite functional as well as fashionable.

Outer design:

The front grille is adorned with lightning bolt cut outs, following its ‘electric’ theme. The Denki Cube is powered by a battery (lithium-ion) and the AC charging port is also located on the front grille, cleverly concealed behind the Nissan emblem.

Internal design and technology:

The seats are a bright yellow with gray as well as white accents. There is ample leg room as the wheelbase is stretched to 9.4 inches (from the traditional Cube) to make room for the battery pack. There is also a large glass roof panel providing passengers with a feeling of openness. The traditional gauge cluster is replaced by an LCD screen.

Performance:

The Cube’s standard 1.3-litre in-line 4-cylinder engine (gasoline) has been replaced in the Denki Cube with lithium-ion batteries which are located right under the seats. The battery’s unique technology offers more power as well as battery stability. It also contributes to the packaging flexibility which is difficult with conventional cylindrical batteries.

With clean energy being the need of the day, the Denki Cube aims to provide an efficient, stylish, and environmentally safe way to get around.

Keep watching our blog and social media sites for updates on the future of the Nissan Denki Cube. Until then, to see Nissan’s incredible lineup of existing vehicles, come to Cardinale Nissan in Seaside to explore a lineup of stylish, fun to drive, fuel efficient sedans, trucks, crossovers, SUVs, hatchbacks, minivan and electric vehicles.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

Nissan Titan XD, the Always Ready Monster

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The Titan XD is Nissan’s all-improved and revamped Titan, and it has arrived with a bang. This all-new half-ton pickup is bigger, heavier, and is more powerful than most other pickups in the market. There are five levels – Pro-4X, S, SL, SV and Platinum Reserve – all available only as crew cabs.

Design:

The basic S trim comes with a lockable damped tailgate, power windows in front, manual-sliding rear windows, manual mirrors as well as remote keyless entry. The crew cab can seat five or six, and fits a 6.5-foot bed.  Infotainment system, comfort elements, utility and design elements are highly customizable.

Performance:

Available in rear-wheel drive or four-wheel drive (except in the Pro-4X which comes in a standard 4×4 only), the transmission on every Titan XD is a 6-speed automatic. The Titan XD is powered by a V8 Cummins turbodiesel engine, which is one of its most impressive features. It makes 310 horsepower and 555 pound-feet of torque. The Titan XD can run, on average, 15.8./20.8 city/ highway.

The standard Titan will still be available, with a V6 and V8 gasoline engine, where the V8 will be an upgraded version of the current 5.6 liter Endurance V8. The Titan XD will also be available in a V8 gas engine model with a 4-valve-per-cylinder and a 7-speed automatic transmission.

Visit Cardinale Nissan to test drive the new and improved Nissan Titan XD.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

Nissan Leaf Will Work With the Cloud

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From the very beginning, Nissan’s fully electric car, the Leaf, was designed with the capability to connect to the cloud. Nissan’s CIO Celso Guiotoko has said that the cloud will provide flexibility to provision additional capacity when needed and the ability to take advantage of new technologies as they develop. The public cloud platform which Nissan is using is Microsoft Azure.

As you might know, fully electric cars have a smaller range than traditional gasoline or diesel powered vehicles. Additionally, charging stations for such cars are also less abundant than traditional fuel stations. Worries can arise regarding how much energy the car is using, or how long it has been since the last charge, or how much charge it has left. In such situations, having your car connected to the cloud would provide a huge advantage. This is delivered through an app that relies on a cloud-based service that will collect and share data and instructions between the Leaf and the app.

The LEAF’s online service is known as NissanConnect EV. It will allow users to:

  • Check current charge level,
  • Start charging,
  • Check when charging will complete,,
  • Trigger the climate control remotely,
  • Check estimated driving range between charges,
  • Record and store basic driving history, including times and distance travelled.

The cloud service acts as the broker between the car and the app. You won’t be able to connect the app to the car directly via the internet. This means that both the app and the car don’t have to be online at the same time in order for the app’s features to work.

The Nissan Leaf is one of the most innovative and incredible vehicles to ever exist. To see the Leaf for yourself, we recommend coming into Cardinale Nissan to explore how this vehicle has environmental and driving benefits built right inside.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target

Nissan Envisions a Future in Vehicle Intelligence

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Nissan’s influence in the market for small cars, SUVs, commercial vehicles, and electric vehicles has made it a pioneer in automobile innovation and engineering. Recently, they announced their partnership with Foster + Partners, an international studio for architecture, engineering, and design, to consider a “future of mobility” concept. This concept deals with zero emission technology and its impact on design.

Nissan concludes that the fuel station of the future is the automobile itself. As technology develops, so will our way of living. Nissan illustrates this with a video featuring Nissan LEAF and futuristic IDS Concept. They believe that when technologies integrate with each other, many of the challenges in cities can be tackled. Thus, they’ve mused with the idea of a transport system that is both environment- and infrastructure-reliant.

As a forerunner of the commercial electric vehicle and zero-emission technology, Nissan is running trials that allow drivers to act as energy hubs to store, use, and return clean energy to the grid. This concept includes coupling advances in its second-life batteries with a vehicle-to-grid system.

The use of energy in cars can be optimized with combining many of the automobile’s technologies such as vehicle-to-grid, wireless charging, battery storage and autonomous drive technology. As the world embraces renewable energy, it becomes vital to creating a sustainable refueling network. Infrastructure is another challenge that they are looking to overcome due to the rapid urbanization and growth of cities.

The collaboration will look into Nissan’s vision for Intelligent Mobility where cars interact with their environment as populations move on to zero emission technologies. Rush to the Cardinale Nissan showroom to know more about Nissan cars.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com/?ibp-adgroup=SE_Target