Nissan recently kicked off a new campaign which calls people to hit the open road and go on an adventure. The Japanese automaker hopes to unite TV, Social and real-life customer experiences to highlight the new 2015 Nissan Altima. The TV spots, known as “Monday Morning” feature a young couple returning home from a fun weekend in their Nissan Altima. The items found in their Altima hint at what the couple has up to on their epic weekend road trip. It is up to the viewers to use the back seat clues to figure out where they traveled to in e ach story – Nissan invites viewers to tweet their guesses using the hashtag. Jeremy Tcuker, Vice President, Marketing Communications and Media, Nissan North America, said: “The Nissan Altima is the perfect road trip companion for people all about seizing the day and living with excitement. Altima is Nissan’s best-selling vehicle and one of the top-selling cars in the United States – thanks to its distinctive exterior and interior design, rewarding driving experience and innovative, driver-focused technology.”
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