The new Nissan TITAN is a truck that is conceived, designed, and engineered in the United States – the newly designed pickup recently made its global debut at the North American International Auto Show in Detroit. Nissan has taken notice of the recent success in the truck segment which has sold more than two million full-size pickups in the United States each year. Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd., said: “We see opportunity – opportunity in the unmet needs of today’s American truck customers. Until now, if you wanted a V8 diesel, you simply didn’t have an option. Each year, 75,000 U,S, buyers move up from light duty to heavy duty pickups. However, just as many people move the other way. That’s 150,000 owners who are struggling to find the right work truck. With the 2016 Nissan Titan, we were just not going for best in class. We really are creating a new class and positioning ourselves as the best offer.” If you would like to read the full article please click on the link below:
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