The Nissan Altima Campaign is back! Last year’s popular “Ride of Your Life” Altima marketing campaign captured consumers interest quickly which is why Nissan is doing something similar again this year. The “Ride of Your Life” returns with a twist, providing the ultimate interactive consumer experience in a new campaign that runs throughout May on several interactive channels. Jeremy Tucker, Vice President, Marketing Communications and Media, Nissan North America, said: “Consumer response to last year’s campaign was so strong, we just had to play it again, even bigger and better. You can see the excitement on the participants faces when the Altima is revealed at the mall, and especially after their track ride-and-drive experience- reinforcing our belief that Altima is no ordinary mid-size sedan. If you would like to read the full artilce please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-s-ride-of-your-life-altima-campaign-returns-bigger-and-better-in-second-year

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