The Nissan Gripz Concept is designed using the new and Nissan’s very own ‘emotional geometry’ design language. The end product ensures that the Gripz makes a statement allowing Nissan followers to have something to feast their eyes on.

The crossover Gripz Concept includes four key design components. It has a V-motion grille, boomerang lamps in the rear and the front, a floating roof as well as a kicked up C-pillar. It is unlike anything seen before in Europe. Nissan had used these same components for its Sway model in the 2015 Geneva Motor Show.

Nissan is considered to be the pioneer of the compact crossover idea. According to the Senior Vice President and Chief Creative Officer of Nissan, Mr. Shiro Nakamura, the Gripz compact crossover has not been designed to replace the immensely successful Qashqai and Juke. The Gripz, however, tries to show to the world what it is capable of.

In the Gripz, two contradictions have been fused together – superior technology and simplicity. The concept of ‘emotional geometry’, the language used for designing the body of the Gripz, brings together contrasting features to create a dynamic, tensional and yet an edgy surface. The design was a collaborative effort between Nissan Global Design Center in Japan and Nissan Design Europe in London.

If you would like to know more about the features of the Nissan Gripz or would like to book your next Nissan car, please visit the Cardinale Nissan showroom today.

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com