The Nissan GT Academy is the Japanese automaker’s innovative marketing strategy to discover new talent. The Franco-Japanese automaker’s clever marketing strategy is going to ensure that they continue to compete on the world stage for many years to come. Head Manager of the NISMO Motorsport team, Darren Cox, was the first to think up of the Nissan’s GT Academy. Graduates of this program have gone to compete at the highest levels, including the Blancpain Endurance Series, GP3, and at the Le Mans 24 Hours.
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