During a time of rapid growth in the
Philippines’ market, Nissan has committed to boost sales in the Southeast Asian
region. Nissan has taken several actions to spur growth in this area by
introducing them to global models, and a unified national sales company. These
steps will encourage industry sales, imports, and distribution. Moreover, the
introduction of new models will be critical in this market because Nissan’
bestselling sedans are expected to be the greatest contributor to their plan –
the Nissan Altima and Sylphy. Nissan has done some research on the demographics
of the area and found that only 1 in 30 people own a vehicle, so there is
definite room to grow and an untouched market.
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