Nissan North America recently announced a multi-year partnership with the Federacion Mexicana de Futbol – this is the national governing body for the sport of soccer in Mexico and Univision Deportes. As part of the partnership agreement, Nissan and Unvision Deportes, the multimedia sports division of Univision Communications, the automaker will have the opportunity to host the ‘Legends Lounge Player of the year” program which will feature Mexican National Team legends, Oswaldo Sanchez and Pavel Pardo. “Hispanics have been fueling our growth this past year, and we recognize our engagement with Latinos as a driving force for our success,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “Nissan’s marketing strategy is about leveraging cultural moments, and we wanted to go big and provide Mexican National Team fans an opportunity to access their favorite team. Through our shared love for the game, we look forward to continue developing authentic relationships with fans whose passion for fútbol is undeniable.”
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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 888.996.1636