Nissan recently launched a unique marketing campaign as part of the company’s run-up to advertising in Super Bowl XLIX, the first time the automaker has advertised during the Super Bowl in nearly two years. The automaker has decided to do things slightly different and not tease the actual game day spot prior to airing it during the Super Bowl – instead Nissan plans to release a teaser that aligns with the overarching theme of their campaign, which celebrates the journey that only dads – but also moms and children face in trying to make family a priority while striving to balance work. “After nearly a two-decade absence from the Super Bowl as an advertiser, we want to maintain the excitement and anticipation of game day. With so many commercials airing before the big game, I fundamentally believe it takes away much of the magic of showing the commercial on the biggest stage of the year. Prior to the Super Bowl, we do however want to build suspense around our story, while provoking a social conversation around the overarching theme. Our highly creative YouTube content creators help us do just that as we get ready to share our spot with America on Super Bowl Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. If you would like to read the full article please click on the link below:
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