Nissan recently chose to reveal its new 2017 Nissan Pathfinder in Dallas, Texas. The Nissan Northern American Chairman, Jose Munoz, informed the audience how important Texas was to Nissan’s North American market. Texas is currently behind California as its second-largest consumer base in the United States. Nissan’s success may be due to the large amount of Nissan employees that are located in the area. It also was said that Nissan wants to be recognized in the area as they continue to seek growth.

Nissan plans to supply retailers with a new half-ton Crew Cab edition of its full-size Titan. The company believes this will help ignite additional growth in the region. They are confident that the Pathfinder will be successful in this area, offering something different than its competition. The new redesign makes the vehicle look more rugged, a factor Nissan is hoping will win over consumers. They are confident in their product portfolio and hope that its diversity will draw in new customers.

Another way Nissan is hoping to stimulate growth is by increasing the number of dealerships in the area. The new dealerships help distinguish Nissan from the competition. New dealerships have the capacity to hold up to 1,200 vehicles in inventory and offer perks for the service department, with locker rooms for belongings as well as an area to freshen up after work. Some dealerships also include high-tech identification systems that let employees know the vehicle owner’s information so they can be greeted by name. With these new initiatives, Nissan continues to strive to be the best in its class.

As Nissan pushes for growth, its products reflect the effort they put into pleasing consumers. If you’re interested in finding out everything a Nissan has to offer, visit Cardinale Nissan.

 

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Cardinale Nissan

1661 Del Monte Blvd

Seaside, California 93955

Phone: 888.996.1636

Website: www.cardinalenissan.com