In 2015, Nissan Motor Co. decided to join the list of companies not wanting to let go of the opportunity to buy some screen time during the Super Bowl. It was the first time in 18 years that Nissan had taken such a step. However, just one year into it, and the company again decided to stay off the field.
While several companies were vying to get attention from ad-watchers, Nissan decided to give the Super Bowl ads a miss. So what was the reason behind the change of plan? Was it to save money or does Nissan have something else in mind? Here are the answers.
While competitors like Volkswagen and Fiat were making sure that they made each second of their Super Bowl 50 advertisements count, Nissan was focusing on its ad campaign revolving around celebrating hundreds of smaller college sport moments.
College 100 campaign
Jeremy Tucker, the Vice President of marketing for the company, mentioned that the car maker had to choose between going all out during the Super Bowl 50 or making an impression at smaller college sporting events, several times during the year. And the company opted for the latter. He added that it was a tough choice for the company, but the decision of opting out advertising at the Super Bowl seemed better to Nissan.
The leading car maker is focusing on sponsoring schools as well as colleges and advertising at their sports events. The campaign is called College 100 and will focus on events like baseball, soccer, basketball, swimming and so on, for the next four years.
Now, that’s a marketing strategy with a purpose, what do yo think? Show some support to the company by visiting the Cardinale Nissan center today!
#CardinaleNissan
#NissanSeaside
#NissanSalinas
Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 888.996.1636